How to Promote A Book on Goodreads

Table of Contents

Perhaps the most significant social media platform for independent writers is Goodreads. The platform makes book discovery, community involvement, and author-reader interaction easier. Nothing else comes close to having over 65 million members and 30,000 new reviews every day.

In short, if you’re an author, you need to be there, and more importantly, you need to know how to promote your book on the site.

Establishing a Strong Presence on Goodreads

Promoting your book on Goodreads can effectively connect you with readers and increase your visibility. Here are some book marketing tactics you can use.

Become a Goodreads Author

Before you start promoting yourself on Goodreads, the first thing you need to do is create an account and apply for its Author Program. To do so:

  1. Sign in or create an account, and then search for your most popular book via ISBN, ASIN, or title.
  2. On the book page, click on your author’s name. Scroll to the bottom of your author profile page.
  3. Click “Is this you? Let us know!” to complete and submit the application.

Goodreads will send you an email when you’re approved within two business days. (Learn more at Goodreads.)

Create an Author Profile

Once you have an account, make sure you fill out all the relevant profile information, including a professional author photo and bio. This site is where many readers will encounter you for the first time, so make the best first impression possible.

Connect Your Blog

One of the great benefits of being a Goodreads author is that you can sync your blog to the platform. (This is assuming you already maintain an author blog on your author website, which, if you’re not already doing, you totally should.)

Syncing your blog to Goodreads will streamline your workload by allowing you to manage only one blog. Additionally, it will drive traffic to your author’s website where readers can sign up for your newsletter—another promotional item you should seriously consider.

Engaging with the Goodreads Community

Now that you have the basics set up, you can start engaging with the Goodreads community.

Read, Rate, and Review Other Books

Goodreads isn’t called a social media website for anything. Book readers and followers gather here to discuss books, and if you want them to start discussing your books, you’re going to need to participate in discussions about other books first. Read, rate, and review as many published books by your peers as you can. Join writers’ groups so you can all hype each other’s work.

Encourage Book Reviews

Encourage book readers to leave reviews of your book on Goodreads. Reviews can significantly impact a book’s visibility and credibility. But always remember to abide by Goodreads’ rules and refrain from using any unethical methods to sway reviews.

Run Book Giveaways

Goodreads allows authors to run giveaways for physical copies of their books. This can generate buzz and increase the number of readers adding your book to their “to-read” shelf. It’s a great way to create awareness.

Participate in Groups

Join relevant Goodreads groups related to your book’s genre or theme. Engage with the community by participating in discussions and offering insights. Avoid being overly promotional; focus on building genuine connections with potential readers.

Use Goodreads Ads

You can use the Goodreads advertising platform to target certain demographics based on genres, hobbies, and other variables. Consider promoting your book with Goodreads Ads to attract a wider audience.

Connect with Readers

Interact with your readers on Goodreads by leaving comments, expressing gratitude for their reviews, and taking part in discussions in groups. Building a relationship with your readers can lead to more visibility and word-of-mouth recommendations.

Share Updates

Keep your Goodreads profile updated with news about your book, its release, book signings, events, and other relevant information. By doing this, you keep your audience informed and engaged.

Cross-Promote on Other Platforms

Share your Goodreads profile and book links on other social media platforms, your website, and in your email newsletters. Encourage your existing audience to connect with you on Goodreads.

Beyond Goodreads

Amazon surveys can greatly affect your deals than Goodreads audits.

Recalling that persistence is vital consistently. Building a profile on Goodreads takes time, and real discussion is more powerful than glaring self-advancement. Make associating with individuals who really care about your composition and contributing worth to the Goodreads people group your first concerns.

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