How to Boost Your Book:

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3 Tips To Boost Your Book Sales This Fall

A great way to boost book sales is to connect with readers through personal and grassroots efforts. Here are some ideas to get you started.

New authors often get caught up in the excitement of publishing their book, expecting instant success. When they don’t sell a million copies in the first three months, they might feel like their publishing career is over.

In reality, their journey has just begun. At BookFuel, we remind authors that publishing is a marathon, not a sprint. It takes time and dedication, but new authors can build a loyal readership through grassroots efforts. These readers can even become evangelists, spreading the word about the author they discovered and the amazing book they read. While it requires some planning and effort, this adventure can be a lot of fun.

Remember, your book is an asset that can sell for decades after publication. And while there’s no bad time to start, the fall season is a particularly good time to focus on grassroots book promotion and sales activities.

Here are some creative tips to help you build your author brand and boost your book sales this fall. Why not give some (or all) of them a try?

Tip #1: Set up book signings all over town

Book signings shouldn’t be limited to bookstores. In fact, bookstores might be the last place a new author should spend time hosting a signing. It’s work to get the store to agree to the signing and it’s work for them too. Not to mention, bookstores are pitched by dozens of authors hoping to host signings. Sometimes, store operators find this more of a hindrance than a positive ROI opportunity.

Instead, why not set up shop at as many fall festivals as you can? Start local. Chances are they’d love to have you!

Usually, you can rent or bring your own table. Make it look interesting. Get yourself a nice durable poster or chalkboard and create an inviting message to lure passersby into engaging with you. Be personable and approachable as people walk past. Have a bowl of candy on display for the kids (and adults too).

You can sell your book and sign each one with a personal note. Create bookmarks or postcards asking people to spread the word. Something like: Thanks so much for reading my new book. I hope you enjoyed it! The next time someone asks “Have you read any good books lately?” I hope you tell them about this one!

Pro book sales tip:

Think deeply about who your target audience is. Who will benefit and enjoy your book the most? Once you’ve identified these reader persona groups, think about where they congregate and how to reach them. For example, best-selling BookFuel author Raul Ramos, whose book Ese to Master Jefe is about his journey from street gang to success as a US Navy Master Chief, goes on speaking tours at juvenile detention facilities and collaborates with foundations that advocate for at-risk youth. He’s a great example of starting by connecting with and relating to the audience who will find the most value in your book. Are there opportunities like this for you to connect with your audience in person?

Tip #2: Holiday markets and Christmas Bazaars

Books make the perfect holiday gift for people of all ages. Holiday markets and Christmas Bazaars can be gold mines for book sales. What better place to set up shop than at an event where people are looking to buy their holiday gifts? Nobody leaves without bags full of goodies. Why not make one of them your book?

Pro book sales tip:

Have a sign on display that spells out who would enjoy your book(s). A great gift for Grandpa? A perfect stocking stuffer for Mom? A good bedtime story for the little ones? Let people know who your book will appeal to before they even say hello.

Tip #3: Create fundraising opportunities

Giving back to your community is rewarding, and people feel good about supporting those efforts. It’s even better if they discover a new book they love in the process. Work with churches, schools, and charitable organizations in your area. Split the profits on sales and determine how you might go about promoting and selling your book for their cause.

Perhaps you can attend in-person events. It’s also possible to have the organization message their congregation/community and direct buyers to your website for a period during which you agree to share the profits for that day, week, or month. Or create a code they can apply to ensure those proceeds go to the organization.

Pro book sales tip:

Seek out charities associated with your book’s subject matter. If you wrote a children’s book about a special-needs dog who gets adopted, try partnering with a local animal shelter or special needs advocacy group.


To assist in your journey, BookFuel has compiled a list of valuable links and resources. Visit our website at and our YouTube channel at for more information.

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